Services / Marketing

Marketing & Rebranding

We deliver rebrands - new logo, identity, communication - for IT companies, universities and manufacturers. We run recruitment and brand awareness campaigns on social media. We work under time pressure, when deadlines are tight and every day counts.

REBRANDING

Organisational rebranding

New logotype, brand book, colour palette, document templates, social media assets and website. Full scope from concept to rollout - we define a new brand identity and apply it everywhere: print, digital, LinkedIn profile, sales materials.

BRAND

Strategy and visual identity

We analyse the industry, competitors, target audience. We define the tone of voice (how the brand communicates), create a moodboard, set RGB and HEX colours, choose typography. The result: a visual system that works across all platforms - web, social, apps, print.

RECRUITMENT

Recruitment campaigns

We plan and run recruitment campaigns for universities and employers - from strategy through creative and media buying to results analysis.

MARKETING

Product and brand campaigns

We plan the campaign: goals, budget, channels (LinkedIn, Facebook, YouTube, Google). We produce the assets - graphics, video, copy. We launch the campaign and track results day by day (clicks, conversions, CPL). We optimise on the fly - where it performs better, we spend more.

CRISIS

Crisis communication management

We step in during difficult moments - leadership change, demanding rebrands under time pressure, reputational crises. We take full responsibility for communication.

CREATIVE

Marketing materials

Websites, sales presentations, print brochures, email campaigns, LinkedIn/Facebook posts, landing pages. For every asset: brief, draft for approval, revisions, final. We deliver both print-ready files and code ready for publication on the website.

2 mo.
shortest university rebrand from zero to go-live
15+
recruitment and product campaigns
3+
sectors: higher education, B2B IT, manufacturing
100%
full ownership of strategy and execution
How we work

Four stages to a ready campaign.

01
Discovery
We learn the industry, goals, target audience and time constraints. From the first meeting we assess what is achievable within the deadline.
02
Strategy and brief
We develop a communication strategy and creative brief. We define brand identity, message, channels and success metrics.
03
Execution and production
We design, produce and test assets. We work fast - when needed, we can launch a campaign within days of kickoff.
04
Launch and results
We launch the campaign, monitor performance and optimise as it runs. Reports and conclusions at every stage.
Who it's for

Marketing and rebranding is for you if…

  • Your company has gone through a transformation, merger or change of ownership and needs a new identity
  • Your visual identity is years old and no longer builds trust in B2B contact
  • You are under time pressure - a recruitment campaign or product launch a few weeks away
  • You want to attract better employees and customers with a consistent employer brand
  • Your current agency does not understand the specifics of IT or higher education
Mateusz Roszkiewicz
Mateusz Roszkiewicz - marketing and communication
Head of Sales · Communication strategy · Recruitment campaigns
Led a university rebrand 2 months before the recruitment campaign. From strategy to implementation: changed the logo, colours, way of communicating. The campaign then launched with a full package of materials. Worked under very tight time constraints - others said "it can't be done", he delivered.
Meet Mateusz →
We expected the rebranding to take six months. Rotech Group took the whole project on themselves - new logo, identity, social media assets - and delivered it in 8 weeks. In parallel they ran a recruitment campaign on Facebook and LinkedIn. The campaign succeeded - we got the required number of applications. Without that communication support, we would have buckled under the time pressure.
Sebastian Kania - Creative Director, ATINS University in Wrocław
FAQ

Frequently asked questions
about marketing and rebranding.

Yes - this is one of our differentiators. We delivered a full university rebrand 2 months before the start of the recruitment campaign, when other agencies declined due to time constraints. We work under pressure when deadlines are tight and the stakes are high.
A standard rebranding scope covers: a new logotype with variants, brand book, colour palette and typography, document and presentation templates, digital materials (social media, website), and print materials. We adapt the scope to the client's needs and budget.
We serve organisations across various industries - universities, manufacturing and service companies, employers running employer-branding campaigns. We specialise in situations that require fast action under time pressure.
We define KPIs before campaign launch: number of applications, CPL (cost per lead), reach and engagement on social media, traffic to the website. We report results during and after the campaign with recommendations for the future.

Got a project due yesterday?

Free consultation - we will assess what can be done within your deadline and prepare a quote. We do not turn down tough projects.

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